Brand Kit
A packaged collection of a brand's core visual assets — logo files, color codes, font files, and usage guidelines.
What Is a Brand Kit?
A brand kit (also called a brand identity kit or brand package) is a curated collection of the core files and specifications that define how a brand looks. It's the master reference for everyone producing content for the brand.
What a Brand Kit Typically Contains
- Logo files — SVG, PNG, and EPS versions in multiple variations (color, white, black)
- Color specifications — HEX, RGB, CMYK, and Pantone values for brand colors
- Font files — licensed font files or font stack specifications
- Typography guide — how fonts are used (which font for headings, body, captions)
- Usage examples — sample applications showing the brand applied correctly
- Don'ts — common misuse patterns to avoid
Brand Kit vs. Brand Guidelines
A brand kit is the files themselves. Brand guidelines (or a brand style guide) are the rules for using those files. A complete brand package includes both.
Creating a Brand Kit with AI
Brandiseer can generate a complete brand kit from an uploaded logo — extracting colors, suggesting complementary typography, and producing logo variations in multiple formats and use cases.
Put This Into Practice
Brandiseer applies these principles automatically — generate on-brand visuals from a plain language description.
Try Brandiseer Free